Have you ever wondered if you needed to stage your rehab project? Have you obtained a quote from a staging company and decided to do the staging yourself? Some may ask if it is really worth having the house staged. If you have been rehabbing long enough you may have experienced these thoughts. Well let me share with you why you need to seriously consider staging. Selling your property can a challenge for you and your real estate agent. Having a competitive advantage can help you to sell your property faster which will ultimately save you money. So, let’s explore why staging may be a key to your success in selling your property.
Emotion & Visualization
When a buyer walks into your property the first impression is everything. Buying a house is an emotional experience. You want the potential buyer to feel the emotion that will ultimately make them buy the house. If a buyer walks into an empty house they may not be able to visualize this as their home. Unfortunately, everyone doesn’t have the gift of being able to visualize things and/or understand how to use all the spaces in your property. Staging will help them to understand how to use the spaces and give them a visual example of how they could live in this home. A good stager will give your buyer an experience that will not only allow them to see themselves in the house they will also use colors and smells to trigger emotions that help them select your house.
Today’s buyers are starting their search online prior to going to look at the property. So, will the house show better online empty or staged? Buyers are more likely to be attracted to house that is staged and looks lived in versus an empty house. You can’t sell a house if buyers aren’t willing to go look at the house. So, if you can’t peak their interest from the pictures and description online then you have already lost the sale.
House vs Home
Are you selling a house or a home? We have already mentioned that buying a house is an emotional experience. Buyers want a home that speaks to their personality and their family. Giving them that experience will allow your house to stand out and be selected over other houses. If the house is empty it doesn’t trigger the same emotions to give your potential buyers the feeling of a home.
Lastly, staged houses sell 3 times as faster, and for more, than houses not staged. So, if you are looking to sell your house faster consider using staging as a part of your selling strategy to get you house sold faster.
I hope this has given you a better understanding of why staging is important and the impact that it plays in the selling process. So, when you are looking to buy your next property factor in a budget for staging. It can ultimately save you time and money in the selling process.
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